Archive for the ‘business’ Category

Rework

Jason Fried, and David Heinemeier Hansson’s | buy on Amazon

“Jason Fried and David Hansson follow their own advice in REWORK, laying bare the surprising philosophies at the core of 37signals’ success and inspiring us to put them into practice. There’s no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes.”
–Chris Anderson, New York Times bestselling author of THE LONG TAIL and FREE

The Laws of Simplicity

John Maeda’s | buy on Amazon

“Keep it simple, Stupid” is an old piece of advice, so much so that it’s often abbreviated as the “KISS principle.” But it’s advice that’s often ignored, and MIT Professor John Maeda aims to change that. . . . Designers and marketers will find Maeda’s book both interesting and useful….”
— New York Post

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Steve Krug’s | buy on Amazon

“It’s been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.

In this how-to companion to Don’t Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product.

By paring the process of testing and fixing products down to its essentials, Rocket Surgery makes it realistic for teams to test early and often, catching problems while it’s still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don’t Make Me Think so popular.“
– Amazon editorial