We all know that Google generates profit primarily from its advertising programs. So keeping them effective is very important but difficult task as users tend to ignore advertisement and use special plug-ins for browsers to block it.
The key here is to make Ads more attractive using information about users, as people say today make them more social. It’s clear that for Social networks like Facebook it is much easier to collect such data then for search engine that can only remember history of your searches and detect your current location.
the straightforward solution
Ask users to provide data and setup Ads they want to see!
After users click “Select Ads you want to see” they see simple Ads dashboard:
When users can select useful content there are no reasons for them to block it or ignore, Google can reduce amount places for Ads (like recent bottom place in Gmail) and decries distraction even more. Additionally Google can add Google offers here and turn Ads into some kind of fun.